lebron james x royal kingdom |  2025
creative direction

for the launch of the mobile game royal kingdom, we were tasked with bringing awareness to the new game by creating work with a cultural insight that would engage lebron's diehard fan base.

to bring this to life, we developed 3 campaign films, each tapping into a different lebron-ism that we tied back to the game, creating a narrative that engaged a new audience previously unfamiliar with the product.