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fornite battle stage experiential launch 2024
creative direction
to usher in fortnite's newest game mode battle stage into the world, we invited the top rhythm gaming streamers to the ultimate irl battle in copenhagen to initiate them into battle.
the space mimicked the in-game experience, allowing played to truly feel like they were on the battle stage.
each streamer had a fully functioning set up to be the first in the world to play the game for their audience, truly allowing them to lay down the gauntlet to see who is the best of the best.
each streamer was treated like a true rockstar, getting a photo session with their prized "plastic instrument", a VIP experience around copenhagen and to top it all off, their own battle stage to talk trash from.
over the course of the weekend, the space was utilized as a gaming hub and content studio for the guests to capture as much from their trip, their experience and the new game mode as possible.
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