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bianca bustamante for gemini on google pixel | content piece
creative direction
we partnered mclaren f1 academy driver bianca bustamante up with filipino artist louis de guzman to create a custom racing helmet inspired by their shared diaspora. the pair collaborated while across the world from one another, working closely to create a compelling design that bianca debuted at the singapore grand prix.
we tapped in with gemini on google pixel to help with the creation process, using their ai tools to assist in the research and design process.
working with director josefine cardoni, we traveled to chicago, london and singapore to capture the creation process before sharing the helmet with the world.
and if you were wondering, this is what the final helmet looked like in all it's glory!
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