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shaq + fortnite | icon launch 2024
creative direction
to usher in shaq into fortnite as his dj alter ego, dj diesel, we wanted to ensure shaq was able to come straight from his world into fortnite. to bring this to life, the big man hosted an unreal dj set that ended with him stage diving into a new dimension.
working with director ehsan bhatti, we created a surreal party environment that takes a turn as shaq crashes through a skyscraper filled with easter eggs on his way into fortnite.
we transformed a simple concept of shaq stage dives into fortnite into an engaging film that kept the epic audience on their toes as they broke down the piece frame by frame.
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