uninterrupted's fam jam at rickwood field | juneteenth 2024
creative development

to coincide with the rejuvenation of rickwood field (america's oldest ball park) and juneteenth, we developed a celebrity softball game with remixed rules to celebrate the greats that played in the negro leagues.

working with the mlb, our team developed the overarching messaging for the entire week long experience, "barnstorm birmingham", paying homage to the baseball players of old that would barnstorm small towns and put on a show for the locals. 

in the middle of this high profile mlb weekend, our celebrity game ended with a concert by none other than metro boomin to celebrate all that the city of birmingham alabama has done for baseball.

sadly, this celebration coincided with the passing of willie mays, truly making this a celebration of one of the best to ever grace the game.

read up more about the day here.