google pixel wnba all star weekend | experiential activation
creative direction

google pixel went all out in indiana for wnba all star, taking fans on a journey to joining the league with the help of the google pixel.

​

fans first were hit with a google search trends quiz to find out what team they were being drafted to, before getting their tunnel fit ready with the help of virtual try on, they then got their media day photos reimagined to be inspired by their team before hitting the court to get a highlight reel shot on pixel of them dominating the court. each highlight was then played on a jumbotron, giving fans an ever lasting memory that was played across the convention for everyone to see and celebrate.

​

over the course of the weekend, we had panel discussions with a'ja wilson and kelsey plum, workshops with crissa jackson and drop bys from some of the biggest names in the league.