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gorillaz + fortnite container compound | experiential activation
creative direction
to celebrate the gorillaz entering fortnite, we slowly teased the collaboration by popping up at their house of kong retrospective weeks before the collaboration was announced.
our experience was initially seen as way finding, guiding patrons to the exhibiton, but over the course of the month, it slowly transformed to have fortnite teasers applied, getting eagle eyed fans speculating as to what was coming online.
on the outside, shipping containers covered in graffiti were an homage to the plastic beach era of the band, upcycling items that would have previously been seen as trash in a decaying world, and once opened, revealed a decaying backstage, referential to the backstage area of fortnite festival.
the space went from way finder to a full fortnite x gorillaz activation overnight, with a masked assailant tagging it with fortnite iconography in the cover of darkness.
picture frames doubled as gaming stations and in game items were remade in the real world, giving fans of gorillaz and fortnite a one of a kind opportunity to drop into both of their worlds.
over the course of the space being live, djs and live streamers graced the booth, performing directly from the compound to fans on the ground at hackney wick.
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