hugo boss + russell athletic social campaign

agency: annex88

art direction + creative development: chris james + justin farlo

creative director: reginald vannurden

talent: dennis schröder

dp: atiba jefferson, ty evans, justin farlo

editor: matt kliegman

production: adam copeland, paige dorian, tom mishra

mural illustration: leon wilkie

to tease and launch the hugo boss + russell athletic collaboration, we developed a series of unbelievable trick shots to launch the unbelievable collaboration. working with LA Laker, dennis schröder, we began in his city of LA and had the trick shot travel cross country to end at the fashion show in NYC. 

Screen%20Shot%202021-03-29%20at%209.52_e
Screen%20Shot%202021-03-29%20at%209.51_e
Artboard+1-1.png

this content was shared on social and came with a branded giphy pack for promotion of the collaboration

ROLLING BALL.gif
BASKETBALL HOOP.gif
LOGO ANIMATION 1.gif
BOUNCING BALL.gif