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khaby lame x fortnite | icon campaign launch 2023
for the launch of the most followed tik tok-er on the planet into fortnite, we had to turn his online persona of the silent simplifier into a full blown film as he helped a rag-tag crew of bandits pull off heists in-game.
working with dan opsal, we shot a launch film that showed khaby's ability to simplify any scenario and make even a bank heist a cake walk for him and his associate.
tapping into his humorous visual gags and expressive face, we created a film full of both tension and laughs as our main man shows the easiest way to get into the vault.
to make sure khaby's fans new about his arrival into fortnite, we took to tiktok to tease the collaboration by creating content that looked true to the platform and was filled with fortnite easter eggs.
this content was incredibly successful, getting over 20MM views per video and spoke to his audience in a way that they were already prepared to hear from him.
we then reheated the collaboration through a series of skits that brought his silent humor to life as he made contact with his in-game self.
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