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lady gaga + fortnite
creative direction

to get the little monsters excited for gaga's entry into fortnite, we dug up an iconic twitter interaction from 2019 where she spelled fortnite wrong, only to have her correct the post 5 years later.

the tweet went viral, garning 25M impressions and over 360k likes, making it the most liked fortnite announcement tweet of all time.

with fans hungry for anything that gaga does, the media picked up the tweet and created organic press around the tease, making this a worldwide announcment.

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