lando norris & oscar piastri for gemini on google pixel |  2024
creative direction

with the new google gemini ai integrated into the google pixel phone, we tapped into the mclaren racing f1 team drivers lando and oscar to show how users can engage with the product.

ai always has such serious tone around it, but the reality is, people are using it for the simple things in life, having fun while they play with this new tech. we took this insight and ran with it, showing how lando and oscar spend a day in the mclaren technology center, goofing off with gemini.