naomi osaka x fortnite | campaign launch 2022
creative direction, art direction
to celebrate naomi osaka joining entering fortnite, we created a campaign film that told naomi's story from her point of view to welcome her into a new domain. we paired this film with a social art collaboration and 1 of 1 mural in LA for fans of both fortnite and naomi alike to check out.
our film took viewers through a storybook of naomi's life as narrated by her.
we created a mural that depicted naomi's two outfits going head to head with one another to show the duality of her in game creation.
naomi was the first to visit the mural, taking photos with 1 of 1 nikes to match.
for the final part of the campaign, we worked with 3 female artists to create works that were inspired naomi's outfits.
working with nicole mclaughlin, britney tokyo and keia kodama, they created a custom tennis racquet, nails and sneakers.