patrick mahomes x fortnite | icon campaign launch 2022
creative direction, art direction
to celebrate patrick mahomes joining fortnite, we welcomed him by turning him into a gladiator and paying respect to the icons that have joined the game before him. we then took the concept on the road, recreating the hall of icons from the film in kansas city for fans to visit before a football game. to top it off we developed a playable speed run mini game in fortnite for fans to show if they have what it takes to become a gladiator.
we then took the film on the road by recreating the hall of icons IRL with a custom map built in fortnite; giving mahomes, fortnite and chiefs fans the opportunity to be first people to play with the character in person.
the nfl and influencers pulled up to make content and share the experience with the world.
and to complete to rollout, we developed a speed run mini game with beyond.
we gave our audience around the globe the chance to feel like they were running through the mahomes gladiator gauntlet and challenge their friends to race for their best time.
if you wanna give it a go, hop into fortnite with island code 5981-7951-6679.
my best time was 2:58 - you got me?