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ralph lauren x fortnite | campaign launch 2022
creative direction, art direction
to celebrate ralph lauren entering the game, we had the opportunity to flip the iconic logo for the first time in the brands history taking the polo llama across the globe. this was extended into a real world product collaboration, flipping the iconic logo on staple ralph lauren garments to create the uniform for a new generation.
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working with newscapepro, our film took viewers on a journey through the 37 chambers of wu-tang, watching our hero face challenges on their way to unlocking the new outfits.
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the logo went from walls of the world, to iconic ralph lauren staples, bringing the world of fortnite to a new audience.
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