ralph's club digital experience
concept creation, art direction 2020-2021
to launch the new fragrance for ralph lauren, ralph's club, we developed an immersive online experience, transporting visitors into a digital embodiment of ralph's club.
taking inspiration from 1920s new york, we developed an experience including interactive equirectangular rooms, instagram filter, interactive soundboard, virtual book exploration, and original content containing our all star cast.
visit the full experience here