wu-tang x fortnite | campaign launch 2022
creative direction, art direction
to celebrate wu-tang joining the fortnite metaverse, we tapped into the wu's kung-fu roots and created a kung-fu flick entirely made in fortnite narrated by RZA and YDB.
working with newscapepro, our film took viewers on a journey through the 37 chambers of wu-tang, watching our hero face challenges on their way to unlocking the new outfits.
to bring this campaign to the streets and engage a broader audience, we developed an out of home campaign that remixed iconic wu-tang lyrics with fortnite lexicon to create the perfect blend of both brands to engage the streets.
the posters found their way to the streets of la, nyc and chicago.